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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert : October 31, 2016- Broadband Consumer Privacy; Enforcement Bureau Issues $100k Fine, Google Fiber, FirstNet Delayed, Paging License Crackdown - (Posted On Monday, October 31, 2016)
- Telecom Alert:October 24, 2016 - FCC Revokes Licenses for Delinquent Fees; PDV Out of FirstNet Running; FirstNet Opt-Out; Part 22 Extensions Denied - (Posted On Monday, October 24, 2016)
- Telecom Alert: October 17,2016– License Terminations; CAF II Petition; FirstNet; Pole Attachment Regulations; Comcast Fine; 911 NEAD - (Posted On Monday, October 17, 2016)
- Telecom Alert, October 11, 2016– Presidential Debate Wi-Fi Blocking; 911 Location Services; Consumer Data Protection; One-Touch Make Ready; 911 Reliability Certifications - (Posted On Tuesday, October 11, 2016)
- Texas State AG Weighs in on Children’s Online Privacy - (Posted On Thursday, October 06, 2016)
- Telecom Alert: September 26, 20016 - FirstNet; AT&T Wireless on Utility Poles; $175,000 Felony Disclosure Fine; Google One Touch Make-Ready; $450,000 Fine for Unauthorized Operations - (Posted On Monday, September 26, 2016)
- Telecom Alert: September 19, 2016– IoT Workshop; TerreStar 1.4 GHz Buildout; PTC Spectrum; E-Rate Eligible Services; USF Contribution Factor; FCC Open Meeting - (Posted On Monday, September 19, 2016)
- New York Attorney General Announces COPPA Settlements - (Posted On Monday, September 19, 2016)
- National Telecommunications and Information Administration Announces Multistakeholder Workshop on IoT Security Patching - (Posted On Monday, September 19, 2016)
- Telecom Alert –September 12th, 2016: Robocalling Rules; Pole Attachments; Ligado; Annual Regulatory Fees Due - (Posted On Monday, September 12, 2016)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.