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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert, February 27, 2017 – Title: CAF II Auction Rules; Broadband Privacy Rules; Small ISP Transparency Rules Exemption; FCC Authorizes LTE-U Devices; Utility Execs Express Cybersecurity Concerns; Oral Arguments in FirstNet Lawsuit, - (Posted On Monday, February 27, 2017)
- Telecom Alert – February 21, 2017: Final Briefs Submitted in FirstNet Lawsuit; EWA Seeks Guidance on T-Band; Stay Lifted in MCLM Case; NIST Cybersecurity Framework Update - (Posted On Tuesday, February 21, 2017)
- Telecom Alert: February 13, 2017 – FCC Seeks Comment on TCPA Petition for Rulemaking; Enforcement Bureau Update; Real-Time Text Rules Take Effect February 22; Incentive Auction Forward Bidding Comes to Close; FCC Retracts Digital Infrastructure, - (Posted On Friday, February 17, 2017)
- Smart TV Tracking Without Permission? Not So Clever - (Posted On Wednesday, February 08, 2017)
- Telecom Alert - February 6, 2017: Broadband Deployment Advisory Committee; February Open Meeting Agenda; 911 Location Accuracy Live Call Data Reports; Items Removed from FCC Circulation; E-rate 2017 Filing Window; - (Posted On Monday, February 06, 2017)
- Telecom Business Alert: January 27, 2017 – Pai Named FCC Chairman; Congressional Action on Telecom Bills; RWA Files Application for Review for T-Mobile 700 MHz Buildout Waiver; V2I Deployment Guidance Released; ISPs File Petition - (Posted On Monday, January 30, 2017)
- Telecom Alert: January 23rd, 2017 - Digital Infrastructure Plan; Higher Ground Application Granted; FCC Releases E-rate Progress Report; Small ISP Exemption from Transparency Rules Expires - (Posted On Monday, January 23, 2017)
- Telecom Business Alert – January 17, 2017: Straight Path Consent Decree; NIST Public Safety Communications Grants; FCC Action Following Inauguration; Acumen Order; States Divert E911 Fees; NIST Issues Cybersecurity Framework Update Draft - (Posted On Tuesday, January 17, 2017)
- National Institute of Standards and Technology Issues New Update to Cybersecurity Framework - (Posted On Tuesday, January 17, 2017)
- Telecom Alert: January 9, 2017 - Small Cell Deployments; Petitions for Reconsideration of FCC's Broadband Privacy Order; MOBILE NOW Reintroduced; PLMRS Consent Decree; 800 MHz TA Report; - (Posted On Monday, January 09, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.