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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- TRUSTe Settles COPPA Safe Harbor Enforcement Action with NYAG-Children's Online Privacy Protection Act - (Posted On Monday, April 10, 2017)
- Telecom Alert: April 3,2017 - Pole Attachments and Technology Transitions; Tower Rules; FirstNet Picks AT&T; Drone Identification; TCPA Fax Ruling - (Posted On Monday, April 03, 2017)
- California Considers Connected Product Security and Data Collection Notice Requirements - (Posted On Tuesday, March 28, 2017)
- Telecom Alert: March 27, 2017 - Senate Votes to Repeal Broadband Privacy Rules; Wideband Emissions; AT&T 911 Outage; 800 MHz Cellular Spectrum Rules; FirstNet Board Meeting; - (Posted On Monday, March 27, 2017)
- Telecom Alert: March 20, 2017 - Verizon Settles 911 Suit; Court Finds for FirstNet in Rivada Mercury Suit; Chairman Pai's First Major Policy Speech; E-rate News; FCC Seeks Comment on Airborne Use of 700 MHz; - (Posted On Monday, March 20, 2017)
- Government Agencies to be Rated on Cybersecurity Using NIST Framework - (Posted On Friday, March 17, 2017)
- Telecom Alert, March 13, 2017 – Colorado FirstNet RFP; FirstNet Board Meeting; Telecom Act Rewrite Not a Priority; FCC Investigates AT&T 911 Outage; 800 MHz Freeze at US-Mexico Border; - (Posted On Monday, March 13, 2017)
- Telecom Alert: March 6, 2017 – FCC Stays Broadband Privacy Rules; NG 9-1-1 Discussion Draft; PSCR Receives 175 Proposals; FCC Receives Comments on Amtrak Wi-Fi Waiver; 5G Wireless-Challenges and Opportunities for Electric Utilities - (Posted On Monday, March 06, 2017)
- FCC Takes Initial Step to Give Privacy, Security Authority Back to FTC - (Posted On Friday, March 03, 2017)
- Sealed: Three IT Companies Settle FTC Deceptive APEC Privacy Claims - (Posted On Wednesday, March 01, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.