Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- WannaCry: Are Your Security Tools Up to Date? - (Posted On Monday, May 22, 2017)
- Telecom Alert: May 15, 2017 - Pleading Cycles Set; BDAC Working Groups; May Open Meeting; Chairman Pai's First 100 Days; - (Posted On Monday, May 15, 2017)
- Telecom Alert - May 8, 2017: FCC Decision on ILEC Attachment Rates; PTC-220 Progress Report; FirstNet Update; Lawmakers Call for USF Updates; - (Posted On Monday, May 08, 2017)
- Telecom Alert: May 1, 2017 -Title II NPRM; FirstNet Update; 800 MHz Spectrum Leasing; WRC-19 Draft Recommendations - (Posted On Monday, May 01, 2017)
- New Mexico Enacts Data Breach Notification Law; Tennessee Reinstates Encryption Safe Harbor - (Posted On Friday, April 28, 2017)
- State Data Breach Notification Laws – Overview of Requirements for Responding to a Data Breach Updated April 2017 - (Posted On Friday, April 28, 2017)
- FTC Seeks Comments on Proposed Changes to TRUSTE’s COPPA Safe Harbor Program - (Posted On Tuesday, April 25, 2017)
- FTC Warns Influencers to be Clear About Endorsements on Social Media - (Posted On Thursday, April 20, 2017)
- Telecom Alert - April 17, 2017: AT&T to Acquire Straight Path; Acumen Licenses Revoked; Satellite Consensus Plan; Pai Terminates Airplane Cellphone Docket; - (Posted On Monday, April 17, 2017)
- Telecom Alert, April 10, 2017 - 3.65 Public Notice; FirstNet, AT&T Ensure Preemption for Opt-In States; Auction Task Force & BDAC Members Announced; WiMax Forum Petition for Rulemaking; NTIA Workshop; Connected Product Intensive - (Posted On Monday, April 10, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.