![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - CBRS Getting Closer; 800 MHz EB/GB Coordination Update; NIST Privacy Framework; Rural Digital Fund Docket Opens – Vol. XVI, Issue 18 - (Posted On Monday, May 06, 2019)
- Telecom Alert - Small Cell Appeals Update; May Open Meeting; Congressional Letter on 5G and RF Health Impacts; 700 MHz Licensee Guidance - Vol. XVI, Issue 17 - (Posted On Monday, April 29, 2019)
- State Data Breach Notification Laws – Overview of Requirements for Responding to a Data Breach – Updated April 2019 - (Posted On Wednesday, April 24, 2019)
- Telecom Alert - Pole Attachment Order Effective Date; 800 MHz Guard Band Petition for Rulemaking; Auction 102 Clock Phase Closes; Auction 103 Bidding Procedures; FCC Proposes to Reallocate 1675-1680 MHz Band - Vol. XVI, Issue 16 - (Posted On Monday, April 22, 2019)
- Telecom Alert - Net Neutrality Bill Passes House; California Supreme Court Upholds Aesthetic Guidelines; Internet Exchange Act; Spectrum Auction Update; 900 MHz NPRM Comment Date Correction - Vol. XVI, Issue 15 - (Posted On Monday, April 15, 2019)
- FTC Targets Paid Reviews and Negative Option Sales in $100,000 Settlement - (Posted On Tuesday, April 09, 2019)
- Sprint Turns Off Cell Tower Amid Cancer Concerns; Broadband Deployment and USF Items on Circulation; Vertical Location Accuracy for Wireless 9-1-1 Calls; CAF II Auction Update- Vol. XVI, Issue 14 - (Posted On Monday, April 08, 2019)
- FTC’s 2018 Data Privacy and Security Update Highlights Enforcement - (Posted On Monday, April 01, 2019)
- Senators Markey and Hawley Introduce Bill to Expand COPPA - (Posted On Tuesday, March 26, 2019)
- Telecom Alert - 800 MHz Expansion Band/Guard Band Access Update; TV White Space Rules; FCC Small Cell Order Appeals Consolidated; Upper 37, 39, and 47 GHz Bands Auction - Vol. XIV, Issue 12 - (Posted On Monday, March 25, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.