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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- FTC Continues Enforcement of False Privacy Shield Claims - (Posted On Thursday, June 20, 2019)
- Telecom Alert - Minnesota 911 Outage; Broadband DATA Act; Call for WEA System Test Participants; Network Resiliency Webinar; UTC - Vol. XVI, Issue 24 - (Posted On Monday, June 17, 2019)
- FTC Settles Lax Data Security Charges with Software Seller - (Posted On Monday, June 17, 2019)
- Telecom Alert - FCC Seeks Additional C-Band Comments; FCC Targets Robocalls; California NG 911 Ruling; FCC UNICOM Rulemaking; Winning Bidders Announced for Spectrum Frontiers Auction - Vol. XVI, Issue 23 - (Posted On Monday, June 10, 2019)
- Telecom Alert - FCC Issues Notice of Violation for Unlit Tower; 911 Location Accuracy Waiver; 3.65 GHz Petition for Reconsideration; 24 GHz Auction Concludes; UTC - Vol. XVI, Issue 22 - (Posted On Monday, June 03, 2019)
- Telecom Alert – C-Band Certifications Due Today; 911 Location Accuracy FNPRM; LIFT American Act Broadband Funding; NAL for FAA Weather Radar Interference; UTC – Vol. XVI, Issue 21 - (Posted On Tuesday, May 28, 2019)
- Telecom Alert - Trump Declares National Emergency on Foreign Communications Tech; 800 MHz EB/GB MOU Signed; Satellite Earth Station Certification Deadline; FCC Open Meeting Agenda Announced - Vol. XVI, Issue 20 - (Posted On Monday, May 20, 2019)
- Website Hacks Result in FTC Actions for Lax Security - (Posted On Friday, May 17, 2019)
- Telecom Business Alert-NTIA Head David Redl Resigns; Auction 103 Public Notice; Regulatory Fees NPRM; Tribal Workshop Vol. XVI, Issue 19 - (Posted On Monday, May 13, 2019)
- EDPB Advises on Overlap Between the ePrivacy Directive and GDPR - (Posted On Thursday, May 09, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.