![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- What’s Next After Facebook’s Record $5 Billion Fine and Cambridge Analytica? - (Posted On Monday, July 29, 2019)
- Telecom Alert - FCC Chairman Announces Modernization Proposal; Massachusetts Contract with Verizon; FCC Denies Paging Application for Review; Beyond Telecom Law Blog Post - Vol. XVI, Issue 30 - (Posted On Monday, July 29, 2019)
- Equifax to Pay Largest-Ever Data Breach Settlement - (Posted On Thursday, July 25, 2019)
- Telecom Alert-FCC Seeks Comment on 4 GHz Proposal; NY PSC Suspends Wireless Pole Attachment Filings; Court Affirms FCC License Cancellation; Auction for Toll Free Numbers; Ninth Circuit Allows Cellphone Warning Case to Proceed-Vol. XVI, Issue 29 - (Posted On Monday, July 22, 2019)
- FTC and D-Link Settle Data Security Dispute - (Posted On Wednesday, July 17, 2019)
- Telecom Alert - Rural Digital Opportunity Fund; 911 Items at August Open Meeting; Broadband Data Collection Order; 900 MHz Freeze; FCC Actions Impacting Multitenant Properties; Millimeter Wave Auction - Vol. XVI, Issue 28 - (Posted On Monday, July 15, 2019)
- UK ICO Proposes GDPR Fines for British Airways and Marriott Data Breaches - (Posted On Thursday, July 11, 2019)
- Telecom Alert - California 911 Outage Reporting Bill; UMFUS Auction; CA Bill Seeks to Prohibit Throttling During Emergencies; FCC Enforcement for Unauthorized VHF Programming; Tribal Workshop Cancelled - Vol. XVI, Issue 27 - (Posted On Monday, July 08, 2019)
- Telecom Alert - Draft C-Band Legislation; House Appropriations Bill; FirstNet Update; FCC Harmonizes EAS Testing for Satellite - Vol. XVI, Issue 26 - (Posted On Monday, July 01, 2019)
- Telecom Alert - 2.5 GHz Band Rule Changes; OMB Approves UHF Central Station Alarm Frequency Order; T-Band Update; MDU Broadband Rulemaking; Proposed 3rd Quarter USF Contribution Factor - Vol. XVI, Issue 25 - (Posted On Monday, June 24, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.