Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert — DC Circuit Net Neutrality Ruling; CA 911 Outage Reporting; CAF Requirements, VoIP, and 800 MHz Re-Banding to be Considered at October Open Meeting; NHTSA Awards $1.7 Million in 911 Grants — Vol. XVI, Issue 40 - (Posted On Monday, October 07, 2019)
- Telecom Alert - 3.65 Auction; FCC Investigates Sprint Lifeline Subsidies; NG911 Institute Briefing; Electronic Filing NPRM - Vol. XVI, Issue 39 - (Posted On Monday, September 30, 2019)
- Telecom Alert — FCC Approves SAS Administrators for 3.5 GHz Band; Regulatory Fees Due Sept. 24; Senate Appropriations Bill for FCC; FirstNet Approves Investments; FCC Launches Automated Connection Between Medicaid, Lifeline — Vol. XVI, Issue 38 - (Posted On Monday, September 23, 2019)
- Telecom Alert - CTIA Pole Attachment Petition; Electronic Filing NPRM; DoE 6 GHz Letter; BRETSA Petition; Q4 USF Contribution Factor; Form 477 Data - Vol. XVI, Issue 37 - (Posted On Monday, September 16, 2019)
- YouTube to Pay $170 Million in Largest COPPA Settlement to Date - (Posted On Thursday, September 05, 2019)
- Telecom Alert - Hurricane Dorian; Verizon Small Cell Petition; Robocalls; Senate Field Hearing; Concurrence Waiver; Regulatory Fees; USAC Board - Vol. XVI, Issue 35 - (Posted On Tuesday, September 03, 2019)
- Telecom Alert - Form 477 Update; Millimeter Wave Auction Update; DoT & Commerce Announce Over $109 Million in NG911 Grants; FirstNet Approves $82.1 Million Operations Budget for FY 2020; $10 Million Rural Broadband Expansion in MD-Vol. XVI, Issue 34 - (Posted On Monday, August 26, 2019)
- Telecom Alert - T-Mobile and Sprint Merger; Verizon Lawsuit Against City of Rochester; Three-Digit Suicide Prevention Hotline; West Virginia PSC Sets Date for Frontier Hearing - Vol. XVI, Issue 33 - (Posted On Monday, August 19, 2019)
- Telecom Alert–DC Circuit Remands Order on Small Cell Reviews; FCC Proposes to Maintain RF Exposure Safety Standards; California Assembly Bill Requiring Text to 911; Senate Bill Proposes to Eliminate NEPA for Federal Projects--Vol. XVI, Issue 32 - (Posted On Monday, August 12, 2019)
- Telecom Alert –– FCC Order Implementing Kari's Law and RAY BAUM's Act; FCC Approves ESC Operators for 3.5 GHz CBRS Band; FCC NPRM on $20.4 Billion Universal Service Proposal; FCC Seeks Comment on MDU Broadband Rulemaking –Vol. XVI, Issue 31 - (Posted On Monday, August 05, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.