Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- The EU Advocate General Opinion is Out: Standard Contractual Clauses are Valid - (Posted On Saturday, December 21, 2019)
- Telecom Alert - 3.1-3.55 GHz Band Rulemaking Approved; UMFUS Auction Bids Total $1.9 B; E-Rate Eligible Services List Updated; 2020 USF Contribution Factor Proposed - Vol. XVI, Issue 50 - (Posted On Monday, December 16, 2019)
- Telecom Alert - Commission adopts E911 Location Accuracy Requirements; Suicide Prevention Hotline Number; Public C-Band Auction Announced; IEEE 802 Executive Committee Approves Working Group Proposal; Pole Attachment Webinar - Vol. XVI, Issue 47 - (Posted On Monday, November 25, 2019)
- Telecom Alert - 13.4 Million in CAF-II Funding Authorized; House Markup of Broadband Mapping, Spectrum, 5G Security Bills; WISP Fined $25,000 for FAA Interference; FCC Strengthens Lifeline Program Against Waste, Fraud, and Abuse - Vol. XVI, Issue 46 - (Posted On Monday, November 18, 2019)
- Telecom Alert — FCC Fines CenturyLink, West Safety for 911 Outage; Net Neutrality Petition for Rehearing; AT&T to Pay $60 Million in FTC Settlement; T-Mobile and Sprint Merger FCC Approval Order; Pole Inspection Company Cited by — Vol. XVI, Issue 45 - (Posted On Monday, November 11, 2019)
- FTC Publishes Practical Guidance for Influencers - (Posted On Monday, November 11, 2019)
- FTC Says “Stalking” Apps Violate COPPA and the FTC Act - (Posted On Wednesday, October 30, 2019)
- Telecom Alert - DIRS Activated in California; Anterix and EWA Partner; FirstNet, NIST, EDA Announce Grant; Broadband Deployment Report NOI - Vol. XVI, Issue 43 - (Posted On Monday, October 28, 2019)
- Telecom Alert - Portal for Public Safety Interference Complaints; FCC Approves T-Mobile/Sprint Merger; WV PSC Pole Attachment Rules; IEEE 802.16 Working Group; NG911 Institute Board Election Results — Vol. XVI, Issue 42 - (Posted On Monday, October 21, 2019)
- California Attorney General Issues Proposed CCPA Regulations - (Posted On Tuesday, October 15, 2019)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.