Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert — 3.5 GHz Auction Procedures Approved; C-Band Order; E911 Petition for Reconsideration; Proposed Updates to TV White Space Rules; RDOF Procedures Open for Comment — Vol. XVII, Issue 9 - (Posted On Monday, March 02, 2020)
- UK ICO Finalizes Rules for Children’s Content - (Posted On Tuesday, February 25, 2020)
- Telecom Alert—Trump Issues EO to Protect PNT Services; 17th Annual 911 Honor Awards; Rural Digital Opportunity Fund Update; Federal Court Approves T-Mobile, Sprint Merger; 911-Legislation Database Now Available—Vol. XVII, Issue 7 - (Posted On Tuesday, February 18, 2020)
- FTC Seeks Comments on Revamping its Endorsement Guides - (Posted On Thursday, February 13, 2020)
- Telecom Alert - Rural Tribal Priority Window Now Open; E911 Location Accuracy Comment Deadline Extended; Pai Proposes Updating TV White Space Rules; UMFUS Auction Assignment Phase Announced - Vol. XVII, Issue 6 - (Posted On Monday, February 10, 2020)
- Telecom Alert - 3.5 GHz SAS Administrators Approved; RDOF Order Adopted; GAO FirstNet Report; E-Rate Amortization Requirement Eliminated; Lifeline Usage Rule Compliance Advisory - Vol. XVII, Issue 5 - (Posted On Monday, February 03, 2020)
- Telecom Alert - APTS Promotes Inquiry Into FirstNet Interoperability; Proposed Updates to NEPA; RDOF Could Benefit 6 Million Homes and Businesses; Tower Lighting Violation Settlement; E911 Location Accuracy Requirements - Vol. XVII, Issue 3 - (Posted On Tuesday, January 21, 2020)
- NIST Solicits Comments on Revised Draft IoT Cybersecurity Device Guidance - (Posted On Wednesday, January 15, 2020)
- Telecom Alert — FCC Releases Draft Order for RDOF Phase I Auction; Public Safety Bureau Issues Order on Microwave License Assignment; 2.5 GHz Rural Tribal Priority Window Procedures; Proposed Changes to Forms 499-A, 499-Q; FCC - (Posted On Monday, January 13, 2020)
- Telecom Alert - 2020 Predictions- Vol. XVII, Issue 1 - (Posted On Monday, January 06, 2020)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.