Last week, business social networking giant LinkedIn rolled out Showcase Pages, which it describes as:

    “...dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.  Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”

Showcase Pages are different from Company Pages in that they allow companies to further segment their audiences on LinkedIn.  If your firm has different practice areas, you can create a Showcase Page for each area to attract more targeted prospects.

It’s easy to get started.  Click “Edit” on your Company Page and choose “Create a Showcase Page.” Then start sharing content.  Here is a link with more information about LinkedIn Showcase Pages.

You can create up to 10 Showcase Pages for your Company Page.  LinkedIn has also supplied a full suite of analytics so you can track how your Showcase Page is performing.