If you are doing what you should be doing when it comes to legal marketing, then you are pumping a lot of content out on the web via blogs, websites and social media to help yourself attract prospects and gain authority online. You are building what is becoming known as your Author Rank.
Right now, your content is ranked on its relevance and how many people find it useful (measured by shares, likes, +1’s, etc.). However, many SEO experts are guessing that Author Rank will be an important ranking metric in the near future.
One of the most important things you can do to help establish your Author Rank is to have a Google+ profile and link your content to it to establish what Google calls “authorship”. Doing this allows your name and profile photo to be included in search results for the content you produce.
Click on this link to learn more about setting yourself up as an author on Google+.
The infographic below outlines what you need to be doing to build Author Rank, thus building your authority online:
Data Graphic by Vertical Measures