LawMarketing.com editor Cindy Greenway recently sat down with Nic Mayne, founder and owner of Mayne Marketing, to discuss the latest Google trends that impact law firm marketing.

As we all know, Google is constantly changing and refining the way it serves up search results based on hundreds of different factors.  It keeps moving further away from what used to be a gold standard – keywords – and more toward relevant content that will allow it to better serve up what people are actually searching for.

As Nic explains, conversational search is becoming more important and what that means for legal marketers is that your content must be packed with valuable information that provides a real benefit to the reader.  Listen as Nic explains:

Think 'Conversational' When Writing Legal Content -- Google Trends for Lawyers: