Joe is a life-long professional services marketer. Based near Boston, he is a principal and creative director with Greenfield/Belser Ltd., offering clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.
Before joining Greenfield/Belser in 2002, he was Arthur Andersen’s global creative director—managing an in-house creative team, outside agencies and a $100 million global branding budget. Joe was one of only a handful of firm partners who was not a consulting, accounting or tax professional. Prior to joining Andersen, Joe was the marketing director for Warner & Stackpole in Boston, an 80-lawyer firm that later merged with a large national law firm.
