If You’re Not Paying Attention to Your Law Firm’s Logo, No One Else Will Either


It’s hard to know exactly when your law firm’s brand identity stops working for you because no one will tell you, but it’s something you really need to pay attention to. Even the most business development-adverse partner will find it hard to deny that having (or not having) a professional visual identity matters. So be sure to watch for the following telltale signs that it’s time to rethink the face of your law firm: 

Short of these signs, if your firm has recently undergone significant change (merger, growth, reorganization, shift in focus) you’re likely in need of a corresponding rebrand. Remember, attempting to manage or minimize the negative impression an outdated logo will make ultimately takes more time than updating it would.


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National Law Review, Volumess I, Number 194