FCC (Federal Communications Commission) Clarifies Solicited Fax Rule


Just before the tricks and treats began, the FCC issued an order about another tricky practice—junk faxes.  On October 30, 2014, FCC confirmed that all fax ads must contain an opt-out provision and comply with the rules set out in FCC’s 2006 Junk Fax Order.  There is a six-month window for companies to come into compliance.

The rule requires that faxes sent to recipients that have provided “a prior express invitation or permission to the sender” must include an opt-out notice that is:

Faxes sent pursuant to an on-going business relationship must also meet these requirements. An opt-out will not satisfy the rule unless all three requirements are met.


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National Law Review, Volume IV, Number 310