Here are some of the more frequent Q & A's from our recent 2-day legal marketing seminar designed specially for solo practitioners and small firms:
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In general do you think normal advertising strategies are effective?
I will never say general advertising doesn’t work. But what I will say is that for most of you in the room, it is too expensive and too ineffective to pursue these types of strategies. You are going up against big dogs that probably have a bigger monthly marketing budget than your firm makes in an entire year. My aim is to teach you gorilla marketing so you can get into the marketing game, get a great return on investment and grow your firm without having to be a big-name, nationwide firm.
Why is it important to identify my ideal client?
- You can refine your marketing language (makes your efforts more effective),
- Referral sources know what type of prospect to send you,
- Everyone in your firm is clear on your vision.
- You can easily sort through prospects and not waste time on ones who are not ideal.
How do I identify my ideal client?
- Take a look at the past clients you’ve worked with that you’ve enjoyed and who have made you money.
- Take an inventory of the demographics of those past clients.
- Ask an average person (non-attorney) how they would search for an attorney who does what you do.
What are the best social media channels for me to focus on if I’m a business to business attorney?
- LinkedIn and Facebook
What are the best social media channels for me to focus on if I’m a business to consumer attorney?
- Facebook, a blog and Twitter
What are the top social media sites I should be concerned with as an attorney?
- LinkedIn, Facebook, Twitter, JDSupra, Avvo, a blog and YouTube
What is the most important component of social media campaigns?
You have to have unique and relevant content to push out to all your social media platforms, so the heartbeat of your effort must be a blog that you update the content on nearly every day (in fact, 7 days a week would be best). You then take information off this blog and push it to your other social media platform sites. If you don’t do this, you are missing the boat.
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National Law Review, Volume IV, Number 26