You're Ready to Expand Globally. Is Your IP Ready?

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Webinar

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Expanding into Hong Kong, mainland China, and broader Asian markets represents one of the most significant growth opportunities available to small and medium-sized enterprises (SMEs) today. But the intellectual property landscape in this region is evolving rapidly. Without strategically selected IP protections in place and a clear understanding of recent legal developments, that opportunity can quickly become a liability.

In this webinar, Grant Peters and Barnes & Thornburg will walk SME leaders through the critical steps to assess, prepare, and protect their intellectual property before entering Hong Kong, China, and key Asian markets. The presentation will cover trademarks, patents, trade secrets, and licensing considerations, focusing on recent and upcoming changes in related IP laws every SME leader should know to make informed business decisions. You will leave with a clear, practical understanding of what you need to include in your strategic analysis, and what you cannot afford to overlook.

You will learn:

• Why IP protection must precede market entry, not follow it.
• Common mistakes SMEs make when expanding without an IP strategy.
• Practical steps to assess your current IP position and close critical gaps to plan for entering these markets.
• Key differences between IP registration and enforcement in Hong Kong versus mainland China.
• Recent changes in Chinese IP law (2024-2026) that directly affect IP owners, including new trademark rules, trade secret protections, anti-sanctions provisions, and foreign-related IP dispute regulations.
• Upcoming legal changes taking effect in 2027 and beyond, and how to prepare now.

This webinar is designed for: SME founders, executives, and business development leaders who are actively planning or exploring expansion into Hong Kong, mainland China, and broader Asian markets, and who want to understand the IP risks and legal developments that may affect their business. 

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