Matt Plavnick helps marketing and business development professionals, lawyers, and law firms connect with target audiences to deliver excellent service, earn new business, and grow revenue. Since 2010, Matt has brought marketing and business development inspiration to clients ranging from nationally recognized boutiques to Am Law 10 firms.
Curious by nature (he once spent a winter in Antarctica!), Matt is fascinated by how clients buy and lawyers sell, and closing the gap between the two. He loves to ask questions to reveal new opportunities and uncover marketers' and lawyers' unique advantages. Matt prioritizes critical thinking and creativity in client service.