Ed Baer is a partner in the firm’s Asset Management and Investment Funds practice. He advises ETF sponsors, investment companies, and their independent directors and trustees across the full lifecycle of ETF development, from product design and regulatory strategy to capital markets, compliance, and governance. Ed brings particular depth in the regulatory and operational mechanics of exchange-traded products, including the ETF Rule, exchange listing requirements, and SEC trading rules, informed by more than a decade as in-house legal counsel at the world’s largest ETF complex. He also advises clients on digital assets, including cryptocurrency fund formation, bitcoin and ether investments, and related custody, trading, and valuation matters.