Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Is a Privacy Shield Replacement on the Horizon? - (Posted On Wednesday, March 30, 2022)
- WW International to Pay $1.5 Million Civil Penalty for Alleged COPPA Violations - (Posted On Tuesday, March 29, 2022)
- EDPB on Dark Patterns: Lessons for Marketing Teams - (Posted On Tuesday, March 22, 2022)
- Fashion Nova Settles with FTC for $4.2 Million Over Charges it Omitted Negative Reviews - (Posted On Friday, February 18, 2022)
- Telecom Alert: Supply Chain Reporting Portal; Tribal Library E-Rate Eligibility; Rosenworcel to Lead Cybersecurity Forum; NTIA Broadband Grant Webinars; RDOF Funding [Vol. XIX, Issue 6] - (Posted On Tuesday, February 08, 2022)
- Legislators Ask COPPA Safe Harbor Organizations for Information - (Posted On Wednesday, February 02, 2022)
- Major COPPA Settlements Close Out 2021 - (Posted On Thursday, January 13, 2022)
- The State of the State Privacy Laws: A Comparison - (Posted On Wednesday, December 01, 2021)
- FTC Takes Aim at Negative Option Marketing with New Enforcement Policy Statement - (Posted On Wednesday, November 24, 2021)
- California Privacy Protection Agency Seeks Comments on New CCPA Regulations - (Posted On Tuesday, October 26, 2021)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.