Thankfully for small law firms and solos, SEO best practices have evolved past backlinking and coding to strategies that you have more control over – content marketing and social media participation.

Good content and good SEO are no longer mutually exclusive entities; today, great content is the engine that drives SEO as far as Google is concerned, and since they are the 800-pound gorilla, anyone not complying is wasting their time. To be successful at the SEO game, you need to deliver a great experience and build a robust online presence.

This infographic from Digital Marketing Philippines aggregates all the latest industry thinking on SEO and what is important for law firm marketers to understand in order to build successful online properties. Follow these rules, and your lead generation and conversion efforts are sure to improve.